Orange Smarty was launched in 2013 by media executive Karen Young, who has some 25 years of experience in international distribution. Four years later, the Brighton-based independent was named the UK’s fastest-growing distribution company by Broadcast Magazine and repeated this again the following year.
Specialising in factual content, including specialist factual, popular factual and factual entertainment, Orange Smarty’s team offers a flexible, personalised service to its growing stable of producer-partners and multi-platform broadcast clients.
Orange Smarty represents over 1200 hours of content and in 2018 launched a formats arm
Young says “I wanted to start a business that embraced my passion for customer service, a company whose emphasis was on communication and where service was our driver and sales our results. I wanted to create an environment which offered flexibility, where people felt we were actively working with them and not just alongside”
And another thing:
Smarties are a popular coloured chocolate sweet in the UK, each of the smarties contain milk chocolate except the Orange Smartie which is made with orange-flavoured chocolate, making it different from the rest and some say the best!
"We have been impressed with Karen Young’s enthusiasm and tenacity in marketing A Place In The Sun. As well as pushing for sales and the best deals. She is a delight to work with and keeps us well informed of ongoing discussion with broadcasters."
"Great team! Great programs! Working with Orange Smarty is easy and efficient! Looking forward to collaborating with them on new projects!"
Elise Caulliez, Head of Artistic Selection / Unscripted, M6 France
"Karen and the Orange Smarty team have a keen eye for good content and usually know what will work for our channels so we can always trust them to make some great suggestions!"
Kaye Warren, SBS Australia
"They really are smarties at Orange Smarty! The OS team have a great sense of programming needs and thoughtfully curate one-offs and mini-series that can be memorable additions to your viewing platforms. They've certainly helped us to add important titles that American Public Television clients value."
Eric Luskin, American Public Television
“Working with Orange Smarty is always both fun and rewarding. The specialist catalogue is balanced and keeps a high standard.”
Asta Dalman - Acquisitions executive, UR Sweden
"Orange Smarty are correctly titled. They are one smart company. They are finding interesting content that they bring to market swiftly and with a keen eye on the needs of the clients. They are deeply interested in our business and very well informed about our programming requirements. It is great to have a distributor who is focused on the success of both parties not just on the success of a sale!"
Andrew Shaw, TVNZ
"Kiwi viewers love great storytelling and Orange Smarty has some of the best factual entertainment available. The varied and interesting catalogue offers some real gems that our audiences just can’t get enough of."
"Always a pleasure to work with Orange Smarty, great shows that appeal to our audience and dedicated staff who provide an excellent service, thank you."
Caroline Goldman - Head of Acquisitions, Ananey
"Orange Smarty is definitely smart in its contact with customers. They invest the time to find out what I’m after and now always approach me with the right content always knowing what they’re talking about. And their handling is as smooth as ever"
Jan Konings, VRT Belgium
"Orange Smarty are the perfect boutique distributor and format specialists. We love working with them because it is a genuine partnership based on a mutual love and passion for unique entertaining programming. Orange Smarty are quick to spot opportunities and are truly collaborative and come on….who doesn’t love an Orange Smarty?"
Richard Woolfe, GooWoo Media
"It is always a pleasure working with Orange Smarty. They know their clients really well. They listen and understand our needs and they are brilliant at keeping us updated on programs that might be of interest."
Mette Kühnell Petersen, TV2 Denmark
“We are delighted to have our films represented by Orange Smarty. As well as having a very cool name, they have offered us a really personalised service, and pushed our distinctive docs into new markets.”
Brian Woods - MD, True Vision
Meet the Team
If you are looking for a distribution partner that is with you every step of the way - think Orange Smarty.
- INTERNATIONAL SALES
- DISTRIBUTION FUNDING
- COMMISSIONING SUPPORT
- COMMERCIAL MUSIC BLANKET LICENSE
To be part of the Orange Smarty catalogue is to be part of some of the best quality productions from across the globe, and because we are a boutique Factual Specialist you can be assured that your project remains at the forefront of our discussions.
The sales team bring an enormous wealth of experience ensuring you get the best opportunities to increase your financial returns, with each project benefiting from a bespoke sales strategy and enhanced marketing exposure.
Distribution isn’t just an extension of your business it’s an invaluable part of your profit plans. With over 25 years of International Intelligence we can work with you to help shape your project and maximise your returns.
There are no long term contracts or demands for unreasonable exclusivity, just collaborative working with a focus on service and flexibility.
SMART CHOICE FOR SMART CONTENT
If you would like to discuss your distribution needs further please contact Karen Young at firstname.lastname@example.org or directly on 01273 359030.
International Animal Rescue
Orange Smarty is proud to be supporting the fabulous work of the International Animal Rescue charity - home of the original Orange Smarties.