Despite stiff competition, Orange Smarty has secured the rights to Channel 5’s brand new series and format ‘Do The Right Thing’
Made by GooWoo Media and Hosted by Eamon Holmes and Ruth Langsford the series tells the extraordinary stories of ordinary people. Showing in a primetime slot the format delivers big surprises, studio reunions and dreams coming true.
Orange Smarty launched the Formats division of its catalogue last year and brought in industry veteran Lynn Lugsden to head up the Sales and Acquisitions. This series adds to the growing slate of Formats that have been signed to the distributor since its launch.
“We are delighted to be representing Do The Right Thing and working with GooWoo Media. Do The Right Thing is an emotionally engaging format that touches upon what’s important in our lives and is guaranteed to leave everyone feeling uplifted and entertained.”
GooWoo Media Creative Director Richard Woolfe commented:
“GooWoo Media are thrilled that Orange Smarty are our distribution and format partners. We know Lynn Karen and the team will Do The Right Thing. We are excited that they will be championing our format with their innovative and focussed approach.”